Learn how to sew, create your own wardrobe, thrift & discover your individual style with Annika Victoria!



THRIFT FLIP ⇢ Reformation-Inspired Shirred Top // MAKE THRIFT BUY #68

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A science student by day and a seamstress by night

Annika is a twenty-something Youtuber & passionate DIY’er from Sydney, Australia. She is also currently studying part-time for her degree in molecular biology.

Annika makes videos about sewing and style for sewists of all levels and body sizes, with a focus on sustainable and socially-responsible fashion. She is passionate about teaching people of all abilities how to sew, geeking out about fabrics, fashion and trends, and raising awareness of the impact people's clothing choices have on the world. Through her own experiences with a life-threatening chronic illness, she raises awareness for disabilities and invisible illnesses, and emphasizes that you can still live a good, whole life with a disability.

Though it may seem like an ambitious undertaking for a sewing and DIY channel, through her videos (and social media channels), she wants to make the world a better place.

Annika's story

Annika first started sharing her outfits on her fashion blog, The Pineneedle Collective, in 2011. It was there that she discovered the vibrant online DIY community and her love for sewing and DIY fashion. Having just been diagnosed with a life-threatening and incurable illness, Takayasu's Arteritis, her blog and her sewing machine became her place of escape - her own little world where she didn't have to just be sick, and a welcome distraction from chemotherapy.

In early 2014, she decided that her sewing tutorials would be more accessible and easier to understand if they were put in motion. Thus her youtube channel Annika Victoria was born.

Over the next few years this channel exploded, and currently has over 700,000 subscibers, 60 million+ views, a number of ongoing series and a passionate and enthusiastic fanbase.

Her dedication to recycling, upcycling and socially-responsible fashion has resonated with her subscribers, teaching thousands of people the benefits of shopping second-hand and finding out where and how their clothes have been made. She is also a passionate supporter of the body positivity and self-love movements, emphasizing through making and modifying her own clothes that you can wear whatever you want, regardless of your body’s shape or size.

She is now also an outspoken member of the disability community, and talks openly about her experiences of living with a disability, mental health conditions and of using mobility aids at a young age. She is the creator of the hashtag #BabeWithAMobilityAid.

Thanks to her supportive fanbase and subscribers on her Patreon page, making videos and teaching people how to sew is now her full-time job, and one which she is extremely passionate about.

Join Annika and her sewing community as together, they learn how to make their own wardrobe, develop their own style, and make a positive change to the fashion industry and (in some small way) to the world.

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Press & Past Projects

The Pineneedle Collective Fashion Blog (2011-2015)

BERNINA Ambassador 2019-2021

Featured Creator at Vidcon Australia 2017 & 2018

Panelist, “Mental Health Online”, Vidcon Australia 2017 with Dodie Clark, Nathan Zed, Kati Morton, AJ Clementine and Study With Jess.

Panelist, “Finding a Niche and Making It Work for You”, Vidcon Australia 2018 with ChoppA, JaidenAnimations and Armando Faigi.

Panelist, “Informing the Masses”, Vidcon Australia 2018 with Hank Green, Riley J. Dennis, Study With Jess and Armando Faigi.

Interview with Win Win Magazine (2019)

MTV UK - Unfiltered (2018)

The Adam & Eve Show (aired June 2017 in New Zealand on TVNZ)

Girlfriend Magazine Interview (2017)

The Daily Mail (2017)

Right This Minute (a US Cable Show), 2017

Ciao Magazine Cover Feature (2016)

Craft Business magazine (Issue 132, page 19, 2018)

Sew Magazine UK featured creator

2Ser (Radio) interview (2014)

Ethical Clothing Directory Project (2013-2015)

Birdee Magazine contributor (2013 - 2015)

Birdee Newspaper contributor (2014 - 2015)

Ramona Magazine Interview

Young Vagabond Magazine Cover Feature (2012)

Scientific American (2013)

MC at Rozelle Collectors Market Vintage Fashion Parade (2016)

Lateral Magazine contributor


  • Learn how to sew: Beginner's Sewing Resources.

  • Share your projects with me using the tag #diyannika on Instagram! (& make sure your page is on public if you want me to see it!)

  • Join in the Make Thrift Try challenges! A great way to meet other people in the sewing community. Tag #makethrifttry on Instagram once completing that month’s challenge. Find the playlist here.

  • There is a Facebook group that spun-off from the Make Thrift Buy challenges, called "Try It, Don't Buy It" which is a fantastic group for sharing all of your crafty projects, asking for help, and getting inspiration from all the other crafty babes that lurk around there! [Group is administered by Kerry, not me!]

  • Join my Patreon community to support what I'm doing, and also get access to private vlogs, monthly newsletters and watch all new videos before anyone else!